Case Study: Pet ID Global

Informational/Product Promotion Video

Subject: QR Code Pet Tags

The CEO of a new start-up, Pet ID Global, hired me to produce a video that would serve a threefold purpose:

  • Introduce their new product,
  • Educate viewers how to use it and,
  • Show viewers where they can purchase it.

I researched all the product features, purchase process and post-purchase customer setup in order to form the proper understanding necessary to produce a compelling video that would spur pet owners to action.

Once I had the information in hand, I wrote the script and hired a professional to do the voice over on green screen. While that was out for production, I created a storyboard, researched and purchased stock photos and produced all the graphics specific to the product.

Once I finished producing the video, it was used in all of Pet ID’s online marketing efforts.

Production cost: $700.