This was a massive project in which I was responsible for producing or overseeing all components from conception to launch. This business was in operation from 1997-2018.

Components

Info

• Managed entire project
• Custom ecommerce and membership WP website: Concept, design, content, graphics, image compositions, development
• Set up over 80 online product listings and automated fulfillment system
• Wrote over 40 related articles, some of which were published in national educational magazines
• Developed, designed and setup an online subscription/members-only section and developed nearly all lessons/games
• SEO/SEM
• Designed and built a convention booth including props, 8′ banner, video loop, game demo areas, handouts and related collateral
• Successfully negotiated contracts with resellers in Great Britain, Australia and Singapore
• Developed, wrote, designed and coded three award-winning computer games: Super Flash, Follow That Dot and Silly Story, including illustrated instructions and other collateral specific to these game packs
• Designed, wrote and produced all print and online business-related and marketing collateral
• Sourced vendors for product materials and production
• Scripted, designed, narrated and produced several videos about the products and learning methods