The CEO of Account Medical originally hired me to improve his current website. It was found to be non-functional and his product was not completely developed. Additionally, his advertising materials were outdated. My role expanded to full responsibility for a new website design and build from the ground up, developing an automated order fulfillment system, new advertising collateral and online marketing.

Components

Info

• Managed entire project
• Custom WP ecommerce website: Concept, design, UX/UI, imagery, graphics, content, coded front end and developed backend functionality
• Hired programmers to code the website’s backend (Saved the company approx $3,000 in development costs)
• Sourced and purchased product materials
• Developed and tested an automated customer order/fulfillment system
• Engaged in targeted FB advertising and wrote 30 drip posts
• Set up and designed automated email campaigns and wrote all content
• Wrote PR pieces and published on high PA (page authority) news sites including Reuters, ABC, FOX, CBS, NBC, etc.
• Wrote and published articles about the product
• Performed business listing services
• Wrote and produced several presentations/proposals for government and public sales ventures worldwide
• Designed and produced a convention booth including demo video loop, 8′ banner, props, handouts and other collateral
• Designed and produced all printed business and marketing collateral
• Videos: Concept, script, design, animations, graphics, filming, hired talent, production